TOTAL CROSS-PLATFORM MEASUREMENT ACCURACY WITH A.I.
AND OPTICAL RECOGNITION
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HyphaMetrics democratizes media trading by removing silos,
providing visibility across the entire media landscape
New York, NY (March 10, 2021) — HyphaMetrics, Inc., the only independent media metrics technology company generating individuals media viewing behavior figures at their most granular level, has been issued its first US patent, providing strong intellectual property protection around its industry changing technology.
U.S. Patent Number 10,932,002 protects the breadth and scope of HyphaMetrics’ entire measurement system technology offering, which comprises the company’s coreMeter hardware, the methodology of how the data is collected from every media source available in the household (including but not limited to set-top boxes, streaming applications, mobile devices, and gaming consoles), and how the company collects a person’s presence in conjunction to their media consumption. These technology offerings are unlike anything else in the sector.
HyphaMetrics is the next generation of cross-platform media measurement. Unlike its predecessors that leverage audio content recognition (ACR) technology for measurement, HyphaMetrics has introduced an entirely new measurement system that is the first of its kind to “read the screen” in order to understand what behaviors are taking place.
HyphaMetrics blazes its own trail with its proprietary A.I.-powered media measurement system — a first for the industry. This revolutionary measurement system combines state of the art machine learning, computer vision and advanced optical character recognition technologies in order to ensure the definitive collection and analysis of everything that happens on the screen.
As the center of HyphaMetrics’ measurement system, the coreMeter is specifically designed for the in-home panel environment. Each unit addresses every single method of media consumption, allowing for a passive and active panelist experience, which results in the most comprehensive and granular single-source data output. No part of their solution is licensed using other providers nor is the hardware off-the-shelf.
“With our patent, we are the only company which now owns the space where optical recognition, machine learning, and artificial intelligence work together in calculating media on an individual basis,” explains HyphaMetrics cofounder and CTO Gerardo Lopez. “We’re leveraging it to actually measure media, unlike all other companies which use it for automated services to categorize data.”
“Most measurement solutions have to license one or more ‘layers’ of their ‘cake’ for their product offering without owning the technology – we are the entire cake: every single ingredient involved in making it is ‘homemade’ and sees everything in the home,” adds co-founder and CEO Joanna Drews.
HyphaMetrics is the only company to generate all-platform independent data for the marketplace giving a cross-silo view into media consumption behaviors and allowing it to be licensed to a wide array of partners ranging from TV networks to streaming services, video platforms, gaming companies, and research giants.
With the availability of their neutral and complementary data streams, HyphaMetrics elevates and unifies data standards across the entire media ecosystem. This model creates a common language through which all media platforms can communicate. “We are democratizing the data wars that currently are occurring in the media ecosystem by being able to measure across every walled garden ,” explains Drews.
HyphaMetric’s first issued patent is a result of investments in innovation and is aligned with the company’s strategy of leveraging next-gen technologies with industry accepted research methodologies. The company remains committed to an ambitious plan to grow its patent portfolio to further capture ownership in this space and to deliver industry-leading value to its customers.
HyphaMetrics’ three products are ClearviewMetrics (unduplicated viewing data at the individual level across every network, program, advertisement, product placement, streaming app, gaming environment for every single device in the household), ContentMetrics (real time data of who is watching what content and in what format — live, time-shifted, or streaming – on TVs within an entire household), and MobileMetrics (granular data which demonstrates time spent in apps, simultaneous app usage, multitasking metrics, and more across mobile media environments).
HyphaMetrics’ executive team also includes president and CRO Michael Bologna and chief panel officer Chuck Shuttles.