Hypha’s proprietary COD ZPD serves as the linchpin to the industry’s interoperable future. We see the definitive whole and provide the only matchkey among the industry to facilitate the integration of a vast array of different datasets, thereby restoring accuracy across key industry functions such as planning, targeting, optimization, and analytics.
Linchpin of Interoperability
This will enable interconnection across the media ecosystem among brands, agencies, video platforms, media owners and content providers, gaming, data and audience aggregators, streaming platforms and services, and pay TV distributors. With access to our unified individual media metric, each branch of the ecosystem will not only solve their individual business problems but also transact more efficiently across the entire media landscape. In doing so, our data future-proofs customers against the chaos created by the depreciation of the cookie, the fragmentation of measurement and emergence of alternative currencies, and the hoarding of user data inside walled gardens. We facilitate a common language through data across the ecosystem to solve today’s measurement problems and fuel an optimized operational future.