Wilson is the Former Chief Commercial Officer Comscore and
Former President of Rentrak Television
NEW YORK, NY, Jan. 31st, 2023 — HyphaMetrics, the leading company forging the future of measurement using cutting-edge Computer Vision Artificial Intelligence and Machine Learning technology, has announced the appointment of former Comscore Chief Commercial Officer, Chris Wilson as CEO, to lead the next phase of the company’s aggressive growth and expansion strategy.
Wilson is a lifelong media executive with a robust track record of success. Working in the television and digital advanced advertising, technology, and measurement sectors for over twenty-five years, Wilson brings extensive executive leadership experience. He has vast knowledge across the advanced advertising measurement industry, ad-tech, and mar-tech, at both large private and public companies, as well as start-ups. Before HyphaMetrics, Wilson served as Chief Commercial Officer at Comscore. His mission was to further the development of new products and services to measure video across every platform and to integrate digital, TV, and cross-platform organizations through consistent best practices across Comscore’s commercial teams. Wilson oversaw the global Commercial, Sales Operations, and Marketing teams in this role.
“Chris’s addition to the leadership team at Hypha comes at the perfect time,” said Joanna Drews, co-founder and President of HyphaMetrics. “Chris has built a reputation in the industry as a true visionary through forward-thinking, innovative market strategies, and the ability to stay ahead of the media industry’s evolution — qualities that align perfectly with the Hypha ethos.”
Wilson joins HyphaMetrics as the company continues to build on the growth and momentum established by Drews, the former CEO. Drews founded the HyphaMetrics with CTO Gerardo Lopez and led the company from its founding and establishment in the marketplace through its successful proof of concept and marketplace growth. Under Drews’ leadership, HyphaMetrics worked with companies from across the media landscape, secured a groundbreaking omnibus patent for its AI/ML approach to measurement, and raised capital from a group of executives from across the entire media community inclusive of networks, agencies, multichannel video programming distributors (MVPDs), research companies and media platforms. The company’s clientele includes major publishers, media advertising platforms, industry organizations, media research companies and more.
Cofounder and CTO Gerardo Lopez stated, “Chris is a seasoned leader. His appreciation for our unique technological approach to measurement and his marketplace acumen make him the perfect fit to accelerate our forward momentum.”
Wilson will use his extensive global experience to take Hypha’s growth to the next level, building the team and executing an aggressive go-to-market strategy that capitalizes on the company’s existing revenue potential. With the first-of-its-kind AI/ML technology, HyphaMetrics definitively measures every individual’s exposure to content, advertising, product placement, and brand sponsorships across every viewing screen in a single independent data source.
“I am proud to become CEO and am eager to build upon the strategy Joanna, Gerardo, and the team have created,” said Wilson. “The media landscape requires a tech-driven, privacy-first approach to measurement that can provide a complete reflection of human behavior in a passive and flexible manner. HyphaMetrics does just that. I look forward to leading this great company through its next chapter and helping customers leverage Hypha’s power to actualize interoperability across this vast and fragmented media ecosystem.”
About HyphaMetrics
HyphaMetrics provides a unified understanding of media behavior that evolves at the speed of culture. The company serves as the objective technology standard globally for the precise measurement of media at the individual level. Using Artificial Intelligence and Machine Learning to analyze and optimize advertising and video content for media executives overseeing content, ads, brand sponsorships, and product placements, Hypha cost-efficiently supports interoperability across the entire media ecosystem serving measurement companies, brands, agencies, and media publishers.