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By Oscar Alcantar 02-20 No Comments

TvNewsCheck – For Broadcast, 2024 Will Be The Year Of Multiple Currencies

01-29-2024

TvNewsCheck

For Broadcast, 2024 Will Be The Year Of Multiple Currencies

This will be the year that multiple currencies are finally used to buy and sell linear and digital television advertising, marking a sea change in how that business has been conducted since television’s founding.

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