The Hypha team is back from Cannes after an illuminating week meeting with the best and brightest of the media business. In celebration of the creativity that our industry bolsters,…
Maryalice Postel03-22
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The first and only Artificial Intelligence and Machine Learning based measurement system that captures media the way viewers see it Turning on the TV today presents an influx of different…
Wilson is the Former Chief Commercial Officer Comscore and Former President of Rentrak Television NEW YORK, NY, Jan. 31st, 2023 -- HyphaMetrics, the leading company forging the future of measurement…
Marketers and media companies are contending with shifts in the measurement landscape as yesterday’s single currency gives way to a more interoperable future. Given the complexity of this emerging multi-currency…
By Lauren Dickey, Customer Engagement The assertion that media measurement is at an inflection point has become so cliche that it has effectively become a platitude. More digital ink than…
The media landscape is changing before our eyes. Consumers have more choices than ever before spread out over content, ads, devices, and platforms. But the measurement paradigm that forms the…
When you think about the last time you sat down to watch TV-- what comes to mind? Do you recall the show that you watched, maybe how it made you…
Set-Up with scheduled media reference* When television revolved around scheduled media, measurement was a relatively simple exercise. Consumer attention has fragmented across an explosion of new devices, channels, and platforms,…
Hypha’s proprietary COD ZPD serves as the linchpin to the industry’s interoperable future. We see the definitive whole and provide the only matchkey among the industry to facilitate the integration…