Or Divider (Depending Who You Ask) That’s a wrap on Cannes 2022. It was a whirlwind of a week celebrating excellence in creativity and the infrastructure that enables it to…
Maryalice Postel06-08
The Time for Measurement Innovation is Now
The past year has brought media measurement to the forefront of industry conversation. Networks, watchdog groups, and agencies have all voiced concerns about the industry’s current struggles to understand viewership…
The past month has brought media measurement to the forefront of industry conversation. Networks, watchdog groups, and agencies have all voiced concerns about the industry’s current struggles to understand viewership…
INCREASING IMPORTANCE OF CONSUMER PRIVACY It is no secret that consumers are growing increasingly aware of how their data is being collected, traded, and used by companies. Legislation around the…
Maryalice Postel04-12
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Multi-Layered Person Detection Approach
Maryalice Postel04-06
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In our last blog post, we outlined some of the many sets of variables available to viewers in today’s modern media ecosystem. In short, there are more than ever to…
When was the last time you watched TV without picking up your phone? We talk a lot about our individual media experiences at Hypha. Call us nerds, but we…