Oscar Alcantar

Mr Web

HyphaMetrics Hires Former Comscore CCO as CEO

Media behavior analyst HyphaMetrics has appointed former Comscore Chief Commercial Officer Chris Wilson as its new Chief Executive, to lead the next phase of the company's growth and expansion strategy. He replaces co-founder Joanna Drews, who is now company President.

MediaPost

TV Measurement Startup HyphaMetrics Taps Industry Vet Wilson As CEO

Long-time audience measurement exec Chris Wilson has joined startup HyphaMetrics as CEO, succeeding Joanna Drews, who moves to president and co-founder of the panel-based measurement service that hopes to compete directly with Nielsen's TV meter products.

Cross Screen Media

HyphaMetrics CEO Joanna Drews on TV Measurement and the Oracle of Truth

Joanna Drews, Cofounder and CEO HyphaMetrics, joins Cross Screen Media CEO Michael Beach to share her thoughts on using next-generation technologies to close the gap in cross-screen measurement and how zero-party data could re-shape the video ad landscape. Watch our latest Screen Wars Thought Leader Interview here and read the full transcript below!

Ad Exchanger

Alt Panel Provider HyphaMetrics Is On A Mission To Democratize TV Measurement

“We’re getting a lot of inbounds,” said Joanna Drews, CEO and co-founder of HyphaMetrics, a measurement startup that launched last year and now has a panel that's working to scale to 5,000 homes and roughly 15,000 devices.

Yahoo Finance

HyphaMetrics and Cross Screen Media Announce Partnership to Optimize Cross-Screen Campaign Measurement

Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, announced a partnership with HyphaMetrics, the only independent cross-screen and cross-walled garden data set in the ecosystem.

Next Tv

VideoAmp Incorporates HyphaMetrics Panel Data Into Audience Measurement Study

VideoAmp said it made a deal that will enable it to incorporate data from HyphaMetrics’ cross-screen audience panels into its measurement products.

i-com

CIMM Launches Passive TV Measurement Study

Joanna Drews, CEO and co-founder of HyphaMetrics, says her firm's method measures the 'exact moment' of individual exposure to media across platforms and devices, while identifying secondary viewers, such as someone entering the room after the primary viewer has logged in.

Advanced Television

MadHive, HyphaMetrics cross-screen panel insights

MadHive, the enterprise software platform that powers modern media, has announced it will be the first partner to license HyphaMetrics’ panel data, a cross-screen and cross-walled garden dataset in the ecosystem.

RBR

A ‘Cross-Screen, Cross-Walled Garden’ Partnership For MadHive

Software platform MadHive has attracted broadcast media companies such as FOX, TEGNA and The E.W. Scripps Co., which have elected to go with the tech company to power their linear reach extension offerings.

TvNewsCheck

MadHive Announces Licensing Deal For HyphaMetrics Panel Data

Enterprise software platform MadHive said today that it will be the first partner to license HyphaMetrics’ panel data, “the only cross-screen and cross-walled garden dataset in the ecosystem.”