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Set-Up with scheduled media reference* When television revolved around scheduled media, measurement was a relatively simple exercise. Consumer attention has fragmented across an explosion of new devices, channels, and platforms,…

Hypha’s proprietary COD ZPD serves as the linchpin to the industry’s interoperable future. We see the definitive whole and provide the only matchkey among the industry to facilitate the integration…

The past month has brought media measurement to the forefront of industry conversation. Networks, watchdog groups, and agencies have all voiced concerns about the industry’s current struggles to understand viewership…

Multi-Layered Person Detection Approach    

HyphaMetrics democratizes media trading by removing silos, providing visibility across the entire media landscape

Groundbreaking independent data model “unfreezes” ad marketplace; Led by veteran MODI Media and Cadent exec Michael Bologna and former Comscore measurement specialist Joanna Drews; Introducing the industry’s first chief panel…