Press

AdExchanger

HyphaMetrics Won’t Compete With Alt Currencies – It Will Supply Them Data

TV advertising companies are paying attention to panels lately, because panels can address audience gaps that bigger census-level data sets often miss, like determining who in a household was likely watching TV

TvNewsCheck

For Broadcast, 2024 Will Be The Year Of Multiple Currencies

This will be the year that multiple currencies are finally used to buy and sell linear and digital television advertising, marking a sea change in how that business has been conducted since television’s founding.

AdExchanger

Hypha Hype Amazon Prime Video Unwraps Affordable Ads

Bad news for Nielsen: Another panel has entered the arena. Samba TV is teaming up with HyphaMetrics to launch a panel for measuring video viewership across linear, streaming and other digital formats, Ad Age reports.

AdAge

Samba TV to launch Nielsen-rival panel with HyphaMetrics

Samba TV is joining HyphaMetrics to launch a cross-media panel that will integrate with Samba’s three million-household data set to measure viewership across devices and video formats, including linear, streaming and other digital video.

Mr Web

Partnership for HyphaMetrics and SambaTV

Audience data and omniscreen measurement tech firm SambaTV has announced a partnership with independent cross-media dataset HyphaMetrics, combining data from the former's opted-in devices and the latter's panel.

Yahoo Finance

Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today announced its partnership with HyphaMetrics

“This unique partnership between Samba TV and HyphaMetrics is a significant step in the urgent drive for real measurement reinvention across the video industry,” said VAB President and CEO Sean Cunningham.

Advanced Television

Samba TV, HyphaMetrics partnership

Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced a partnership with HyphaMetrics, the sole independent cross-media, cross-walled-garden dataset designed to unify the worlds of linear, streaming, and digital.

MartechSeries

Samba TV and HyphaMetrics Announce Exclusive Integration of Viewership Data and Cross-media Panel

Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today announced its partnership with HyphaMetrics, the sole independent cross-media, cross-walled-garden dataset designed to unify the historically disconnected worlds of linear, streaming, and digital

Cross Screen Media

Chris Wilson on Decoding Cross-Platform Video Measurement

Chris Wilson, CEO of HyphaMetrics, joins Michael Beach to discuss the need for a fresh approach in video measurement. They discuss the hurdles of local cross-platform planning, the implications of walled gardens, and the complexities surrounding fragmented media consumption.

aDotat

HyphaMetrics Revolutionizes Media Measurement with UNIe: A Complete Understanding of Cross-Platform Consumption

HyphaMetrics' UNIe system revolutionizes media measurement by capturing the complete TV omnichannel experience, providing a comprehensive understanding of cross-platform consumption and empowering advertisers with actionable insights.