Press

Televisionation

Joanna Drews and Mike Bologna on their New Measurment Company, HyphaMetrics

They explain why HyphaMetrics was founded and the measurement needs it is designed to respond to; outline how the company’s panel system and other key elements of its offering work; discuss how its granular data could make addressable-TV more effective; and more.

Beet.TV

Zero-Party, Total Insight: CEO Drews on HyphaMetrics’ New Panel Approach

Drews is the CEO and co-founder of HyphaMetrics, a new measurement solution provider she says will offer a wide view of consumption from getting user data at the source.

Next TV

Nielsen Sheds Unit as It Gears Up for Big Data

Former GroupM advanced advertising guru Michael Bologna, now president and chief revenue officer of HyphaMetrics, which has raised $2 million to measure cross-platform exposure to advertising and content. HyphaMetrics said one of its upcoming products will employ proprietary panel technology.

Cynopsis

Media Tech Update

Michael Bologna, former President of GroupM’s Modi Media, and Joanna Drews, previously Director of Product Management and Emerging Assets at Comscore, have started HyphaMetrics.

WSJ

TV News Prepares for a Long Night, or Several; Campaign Commercials After the Election

A new media metrics firm hopes to help measurement giants like Nielsen and Comscore complement their existing stats with more precise information.

Research Live

Media Measurment Startup HyphaMetrics Launches

HyphaMetrics will measure individuals’ exposure to media as single-source data streams, generating data on all platforms, including linear TV, streaming devices and mobile apps, and making it available for licensing.

MR Web

New Cross-Media Measurement Firm Launched

Former employees of GroupM and Comscore, Michael Bologna and Joanna Drews, have launched HyphaMetrics, which will use a proprietary panel of 5,000 homes to track viewing across devices.

AdAge

Measurment Startup Looks to Fill Gaps Left by Nielsen and Comscore

HyphaMetrics says it can measure down to the individual level and across linear, streaming and gaming devices.

Next TV

GroupM Veteran Bologna Launches Measurement Startup

HyphaMetrics raises $2 million from network, agency, MVPD execs. The company HyphaMetrics, co-founded by former Comscore executive Joanna Drews, has launched two products and has a third in the pipeline

MediaPost

Former GroupM, Comscore Execs Start Media Measurement Firm HyphaMetrics

HyphaMetrics says it will be the first to provide “a suite of data streams providing media viewing behavior figures at their most granular level that are both neutral and autonomous.”