The Hypha team is back from Cannes after an illuminating week meeting with the best and brightest of the media business. In celebration of the creativity that our industry bolsters,…
Maryalice Postel03-14
Introducing the Unified Neuromedia Identification Engine™
The first and only Artificial Intelligence and Machine Learning based measurement system that captures media the way viewers see it Turning on the TV today presents an influx of different…
Marketers and media companies are contending with shifts in the measurement landscape as yesterday’s single currency gives way to a more interoperable future. Given the complexity of this emerging multi-currency…
By Lauren Dickey, Customer Engagement The assertion that media measurement is at an inflection point has become so cliche that it has effectively become a platitude. More digital ink than…
The media landscape is changing before our eyes. Consumers have more choices than ever before spread out over content, ads, devices, and platforms. But the measurement paradigm that forms the…
When you think about the last time you sat down to watch TV-- what comes to mind? Do you recall the show that you watched, maybe how it made you…
Or Divider (Depending Who You Ask) That’s a wrap on Cannes 2022. It was a whirlwind of a week celebrating excellence in creativity and the infrastructure that enables it to…
The past year has brought media measurement to the forefront of industry conversation. Networks, watchdog groups, and agencies have all voiced concerns about the industry’s current struggles to understand viewership…
INCREASING IMPORTANCE OF CONSUMER PRIVACY It is no secret that consumers are growing increasingly aware of how their data is being collected, traded, and used by companies. Legislation around the…
In our last blog post, we outlined some of the many sets of variables available to viewers in today’s modern media ecosystem. In short, there are more than ever to…