04-27 Cross Screen Media HyphaMetrics CEO Joanna Drews on TV Measurement and the Oracle of Truth Joanna Drews, Cofounder and CEO HyphaMetrics, joins Cross Screen Media CEO Michael Beach to share her thoughts on using next-generation technologies to close the gap in cross-screen measurement and how zero-party data could re-shape the video ad landscape. Watch our latest Screen Wars Thought Leader Interview here and read the full transcript below!