Set-Up with scheduled media reference* When television revolved around scheduled media, measurement was a relatively simple exercise. Consumer attention has fragmented across an explosion of new devices, channels, and platforms, and understanding how they interact with media has become increasingly difficult. This leaves advertisers and publishers without the data necessary to decide how to invest hundreds of billions of dollars in advertising, content development, and customer acquisition.
HyphaMetrics is a data-as-a-service company producing an all-encompassing view of what the world is watching. We fill the gaping holes in today’s media ecosystem by providing the definitive measurement of an individual’s exact moment of exposure to any content, ad, brand, or product placement, enabling the most granular understanding of who is exposed to what, when, and how.
Our patented ML-powered measurement solution is used by our panel of opted-in consumers to generate Centric Origin Data, the only completely privacy-compliant dataset that includes the cross-device, omnichannel data the media industry needs to transact with confidence.
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HyphaMetrics is a data-as-a-service company offering an all-encompassing view of what the world is watching. Our patented ML-fueled measurement system generates Centric Origin Data, the omnichannel cross platform data the media industry needs to transact with confidence. It provides the precise, individual-level metrics required for trading, optimization, and analytics in today’s multi-screen and consumer-driven environment.
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HyphaMetrics is a data-as-a-service company offering an all-encompassing view of what the world is watching. We are the only provider of Unified Individual Media Metrics – meaning true omnichannel cross-device media exposure data down the individual. Inclusive of CTV, Videogaming, second-screen activity, and more of which is currently not truly measured.
This matters because the cost of media is transacted on the basis of which individuals you reach and how. The foundation of this is the precise measurement of those exposure moments. The dirty industry secret is that today, only traditional scheduled TV is measured accurately. Measurement tech has simply not kept up with our modern media consumption behaviors.
How We’re Different
| Granular Cross Screen, Cross Walled Garden Insights | Solve the “Who’s On the Couch?” Problem | Completely Compliant | Single Source, Many Use Cases | Easy Delivery & White Glove Service |
| Our holistic insights help our customers understand consumer behaviors across omnichannel television and secondary devices and platforms that have until now been black boxes. Hypha is the only provider able to measure these historic black boxes, like social media, CTV, and video gaming. TV Omnichannel and secondary devices – only CTV measurement that exists |
Most measurement companies can tell you what content was delivered to a given device, but we can tell you who was watching that content. This individual level measurement is critical for a myriad of media decisions from planning to pricing. This matters b/c that is how media decisions are made from planning to pricing |
Our data is 100% opt-in and privacy compliant. We start with consent and put the consumer at the center of everything we do, making our data safe and easy to use despite a rapidly shifting regulatory environment.
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Most measurement today is the product of aggregating multiple disparate data sources together. Centric Origin Data collects all these individual behavioral inputs from a single source. In data science, a robust whole is much greater than the sum of disparate parts. love |
Our data output is clean and delivered via our well-documented API. Our team of experts are available to guide you through integration and help you build differentiated products on top of our data infrastructure. love |
How We Do It
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FINANCIAL ONE PAGER LANGUAGE:
HyphaMetrics is a data-as-a-service company offering an all-encompassing view of what the world is watching. Our patented hardware and software generates Centric Origin Data, the single-source, cross platform data the media industry needs to transact with confidence. It provides the precise, individual-level metrics required for trading, optimization, and analytics in today’s multi-screen and consumer-driven environment. Customers leverage Hypha’s cutting edge technology and industry-accepted research methodologies to humanize the media experience for consumers in a privacy-compliant manner.
MANIFESTO LANGUAGE:
Our proprietary panel of opted-in consumers merges cutting edge technology with industry-expected best practices for media research, allowing us to measure every single touchpoint in the modern media environment in a privacy compliant manner. The output of our panel is HyphaMetrics Zero Party Data (ZPD), the only dataset that provides definitive measurement of an individual’s exact moment of exposure to any content, ad, brand, or product, enabling the most granular understanding of who is exposed to what, when, and how.
Because not all Zero Party Data is created equal, we created a subset of Zero Party Data called HyphaMetrics Centric Origin Data (COD) which represents the holistic individual media experience- all behavioral touchpoints in connection with one another. Other measurement approaches require the aggregation of multiple disparate data sources, each representing decontextualized individual exposure, in order to stitch together an inference of the holistic experience. Centric Origin Data, however, derives all these individual behavioral inputs from a single-source. It is contextualized media exposure down to the individual person. In trading, a robust whole is much greater than the sum of disparate parts.
When TV only had four channels that played the same programming at the same time, media measurement was a relatively simple exercise. But as consumer behavior and the media ecosystem changed drastically, capturing these behaviors has become increasingly difficult. This leaves advertisers and publishers without the data necessary to decide how to invest billions of dollars in advertising, content development, and customer acquisition.
HyphaMetrics fills this data gap by creating a completely opted-in, people-centric panel capable of measuring the entire omnichannel cross-device experience, resulting in Zero Party Data (ZPD). HyphaMetrics ZPD provides the definitive measurement of an individual’s exact moment of exposure to any content, ad, brand, or product, enabling the most granular understanding of who is exposed to what, when, and how.
Founded by a team with deep experience in data, analytics, and technology, Hypha was born out of the frustration caused by these gaps. We serve as an oracle of truth to calibrate big data sets, validate identity graphs, and fuel strategic planning, targeting, and measurement capabilities for both buyers and sellers.
Learn more about how Hyphametrics delivers unified individual media metrics with comprehensive insight into the full spectrum of in-home media consumption.